Why does it matter:
Like nearly every department across the US, the Boulder Police Department is finding it difficult to attract, hire, and retain qualified candidates for the myriad positions needed to operate an effective organization. In order to raise the visibility of available openings and attract qualified candidates, the BPD would like to launch an online outreach program using fresh and engaging content. The competition among departments for great candidates is fierce so BPD needs a professional online strategy and content package to separate itself from competing departments.

How the money will be used:
The $75,000 will be used to create the required strategy and content in partnership with a professional social media and content creation company. Additional funds may be requested to support future phases based on the results achieved with the initial outreach.